Pim van den Berg Perspectives is a consultancy that focuses on the essence- the DNA- of people, cities. villages, brands and formulas. He lends his eyes for inspirational developments to curious organisations, municipalities, international suppliers in fashion, retail, financial services, real estate, lighting and marketing communication.
	Fresh Forward is a consulting agency for innovative marketing and strategic innovation. The needs of the consumer are our point of departure in the value creation and business development processes. www.freshforward.com There is also a partnership with Rob Smelt. An imaginative transformer of insights into copy with stopping power. http://www.smelten.nl/ With Peter Lapperre a collaboration has started for a further growth of our approach in defining DNA's for organizations including key issues to solve.

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