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Pim van den Berg Perspectives is a consultancy that focuses on people, cities, brands and formulas. Pim van den Berg lends his eyes to curious organisations, municipalities, international A-brand suppliers in fashion, retail, financial services, real estate development, lighting and marketing communication.

Marketing is purely a matter of observation: there is a story behind every image you see. Equally, there is a signal in everything you show. But people have lost the habit of using their eyes.

Pim van den Berg used to work with Koninklijke Bijenkorf Beheer as a formula strategist. In addition, he has built up a great deal of experience with Hagemeyer and Nestlé. Pim van den Berg approaches marketing literally from a different angle. Ideas must be practical. He does not write thick, unreadable reports. If need be, his reports cover no more than two pages. Rather, PvdB perspectives gets companies to realise how their product or formula performs in the real world.

Policy makers are taken on cycling trips, international explorations are made in many European cities, meetings with colleagues or clients are held in the street or in shops, visual explorations are recorded on digital camera and discussed intensively. This approach has a street-o-logical value based on which a realistic strategy can be developed. The strong value of the visual communication is supported by a database of over 365,000 digital, thematically grouped images. His subscribers have free access to this database through the internet.

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A9 junction Amstelveen Centrum or Amstelveen South
Keep direction Centrum
Pass the new shopping centre and go straight ahead at the roundabout
After 2 sets of lights and another 250 meters go the the left
Go straight ahead on the C. van Montpensierlaan and turn right at the end
There you are: No. 2-C

Op de A9 de afslag Amstelveen Centrum en Amstelveen Zuid
Centrum aanhouden
Langs het nieuwe winkelcentrum ( aan uw rechterhand )
Bij de rotonde rechtdoor
2 stoplichten passeren
Na ca. 250 meter rechts een busstop
Hier gaat U linksaf
C. van Montpensierlaan uitrijden tot net om de hoek rechts
Nummer 2-C. U bent er!

 
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